Step 7: Be prepared to sell

Be well versed on your company’s capabilities and ready to discuss in detail the product or service you provide. Always be ready to give an “elevator speech.” Know how your products/services support the Army mission. Fill out our Army Small Business Capability Briefing Template and bring this with you when you meet with an Army buyer, small business specialist, or contracting officer. Have an expanded version for those occasions which require a more in-depth understanding of your company.